Morgan James, NY
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SONIA BENITO
Sonia Benito is one of the most exciting and talked-about performers in the magic industry, celebrated for her dynamic, warm, and effortlessly charismatic style. Originally from Spain and now based in London, Sonia brings a fresh and distinctive voice to contemporary magic.
Sonia has worked with leading global brands including MIU MIU, Monica Vinader, BOSS, Adidas, Rimmel London, MAC Cosmetics, Nespresso, Samsung, ITV, Amazon Music, Nike, VOXI, and Sky Glass—creating and performing bespoke magic for campaigns, TV commercials, and live events. Her work effortlessly lives at the intersection of fashion, music, and visual storytelling.
Her talent has captivated high-profile audiences, performing for names such as Cara Delevingne, George Ezra, Gabriel Iglesias, and Mae Muller.
Her artistry is rooted in both magic and movement—two disciplines she has developed side by side from the very beginning of her career. Alongside her work as a magician, she built a successful career as a commercial dancer, performing with global artists such as Rihanna, Pharrell Williams, and RAYE. Rather than transitioning from one path to another, Sonia has always fused both worlds—bringing a deep understanding of movement, rhythm, and stage presence into her magic to create a completely original performance style.
What sets Sonia apart is her ability to blur the lines between classic and contemporary magic. Combining refined technique with fluid, dance-inspired movement, she creates a visual language that feels both elegant and urban. Whether using coins, cards, everyday objects and mind reading, her performances are immersive, expressive, and completely unexpected.
Sonia Benito doesn’t just perform magic—she reimagines it. Bold, innovative, and unmistakably unique.
Sonia collaborates with brands as a creative consultant, helping develop immersive magical experiences that seamlessly integrate products and storytelling.
Working closely with creative teams, marketing agencies, and production companies, Sonia designs bespoke magic concepts tailored to each campaign, transforming products into memorable moments that feel authentic, elegant, and unexpected.
Drawing from her unique background in both magic and movement, Sonia specialises in choreographed product magic, combining sleight of hand, visual storytelling, and hand modelling to showcase products in a sophisticated and captivating way.
Every gesture, reveal, and transition is meticulously designed to highlight the product while maintaining a seamless, cinematic flow.
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Whether creating content for advertising campaigns, social media, television commercials, or live brand experiences, Sonia offers a distinctive approach that turns products into magical moments and campaigns into unforgettable experiences.
